Episode 82: The Future of Employer Branding and Recruitment with Maria Katris, Tannum Sullivan, and Celinda Appleby - Live from RecFest USA 2024 Part 1
Recruiting is No Joke · 2024-09-25 · 55 min
Episode notes
Did you know that your employer brand could be the game-changer in attracting top talent today? In the latest episode of Recruiting is No Joke , host Joel Lalgee dives into the exciting world of employer branding with insights from industry pros like Maria Katris ( Built In ), Tannum Sullivan( Golden Hippo ), and Celinda Appleby ( Visa ). Broadcasting live from Breakfast USA in Nashville, Joel and his guests discuss how recruitment has transformed from a simple transaction to a savvy marketing strategy. Maria highlights how candidates are now doing their homework on companies just like they would when making a big purchase. This makes building brand awareness and keeping potential candidates engaged super important, even when you're not hiring. Tannum shares why it’s crucial for recruiters to focus on building real relationships with candidates. Personal touches and valuable content can make all the difference! Celinda chimes in on the need for authenticity in employer branding, reminding us that what you promise during recruitment should align with the actual employee experience. Authentic stories and consistent messaging are key to winning trust.