Ep14 /Startup Lessons from Dagne Dover's founder story

Episode notes

Designing a better approach to life: Melissa Shin Mash, co-founder of Dagne Dover came up with the idea for Dagne Dover while leading the turn-around at Coach's first UK/EU location in 2009, where she saw the opportunity for a culturally-relevant, digitally-native bag brand that paired performance materials with smart design. Today, Melissa is always thinking about ways to live smarter and better – through the products and services we use – to the workplace policies that push our society forward. Melissa and her co-founders are passionate about setting a new standard of leadership, company culture, and workplace norms in hopes of creating a better society. She is a graduate of New York University (BA) and The Wharton School of Business (MBA), where she net her co-founders. This conversation included: Identifying the market gap for Dagne Dover as a brand that offers fashion and function Business school as a ‘breeding ground’ for ideas and where she found her co-founders Prioritizing meaningful innovation over simply producing more ‘stuff’ Retail physical store as community hub and testing ground Setting a new standard for leadership, company culture, and workplace norms.