Ep.18 - Founder insights into building a brand designed for the needs and tastes of Gen Z

Episode notes

Anam Lakhani and Eve Halimi are co-founders of Alinea Invest, an AI-powered investing app revolutionizing how the next generation builds wealth by transforming investing into an accessible, community-driven experience. These two women met at Barnard College after interning at major financial institutions like Citigroup and Goldman Sachs, where they both realized how confusing and intimidating the world of personal investing was. This led to a class project to build a new type of fintech that ultimately became their successful startup Alinea Invest. This business was designed to particularly