The Psychology of Sensory Event Design: Creating Memorable Brand Experiences

Episode notes

For additional resources for #eventprofs visit In this episode of Production Value Matters, host Matthew Byrne is joined by Chelsea Freeborn, founder of Freeborn Productions and event consultant at MetabaseQ. With over 15 years in the event marketing industry, Chelsea has transitioned from fashion to tech, leading projects in Web Three and cybersecurity. Join them as they discuss: The role of psychology in event design and marketing Creating memorable sensory experiences at events Strategies for measuring emotional resonance and ROI Balancing ethical considerations with psychological design principles The future of event design and emerging trends Practical steps for implementing psychological insights in events Chelsea Freeborn brings a unique perspective combining psychology, human development, and event marketing expertise. She shares practical examples and insights for event professionals looking to create more engaging and effective experiences through intentional design and psychological principles. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify .