Scaling Event Marketing: Product-Led Growth Lessons from SaaS with Jillian Ruiz

Episode notes

For additional resources for #eventprofs visit In this episode of Production Value Matters, host Matthew Byrne is joined by Jillian Ruiz, Head of Global Marketing and Events at Behavox, a leading provider for AI archiving compliance and security. Join them as they discuss: Integrating product-led growth strategies with event marketing The evolution of event metrics from vanity metrics to value metrics Content strategy development for event marketing success Scaling event operations from 140 to 250 events The importance of operational infrastructure in event scaling Future trends in event marketing for SaaS companies Jillian Ruiz brings extensive experience from arts and entertainment to technology sectors, offering valuable insights for both seasoned professionals and newcomers to the industry. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify .