Leveraging Technology and Human Connection in Event Planning with Nathalie Saikaly

Episode notes

In this episode of Production Value Matters, host Matthew Byrne is joined by Nathalie Saikaly from Dell Technologies at GDP connections in Punta de Mita, Mexico. Nathalie, with her extensive background in integrated marketing communications and event management, offers a wealth of knowledge on incorporating technology into business events while maintaining a human touch. Join them as they discuss: Nathalie's journey from Lebanon to Dell Technologies The challenges of audience acquisition and retention in the post-pandemic world Integrating AI and data analytics in event planning Adapting event strategies for different audiences across North America The importance of creating meaningful, culturally relevant experiences Balancing technology with human connection in events Nathalie Saikaly brings a unique global perspective, having worked across multiple continents before settling in Toronto. She shares practical advice for event planners at all levels, from leveraging AI tools to creating culturally resonant experiences. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify . Instructions on how to do this are here .