IMEX Latest Industry Report: What are the trends we can’t ignore?

Episode notes

For additional resources for #eventprofs visit Following the release of “The Power of Experiences” report, IMEX Group’s CEO Carina Bauer joins Matthew to discuss their key findings. Backed by the latest research, this report unveils a future where events don’t just connect people - they restore trust, ignite belonging, and spark real human connection. What you’ll learn: The current challenges facing the events industry, particularly in measuring and communicating true impact Why we need to shift from traditional ROI metrics to return on relationships (ROR) Practical steps for creating more inclusive and personalized event experiences Using innovative approaches like sentiment analysis to measure attendee experiences Why, in a world of AI, events are more important than ever Carina Bauer brings over two decades of experience leading IMEX, which hosts some of the world's largest exhibitions for the meetings and events industry. Under her leadership, IMEX has expanded internationally and embraced cutting-edge strategies to evolve with the changing landscape of business events.