How Do You Build Buzz Without Big Budgets?

Episode notes

For additional resources for #eventprofs visit In this episode of Production Value Matters, host Matthew Byrne is joined by Yvonne McNair, the distinguished Chief Experience Officer at Captivate Productions. Join them as they discuss: Creating the "fear of missing out" through surprise elements Balancing creative vision with budget constraints Working with high-profile artists and applying those lessons to corporate events Alternative marketing strategies that generate buzz without traditional advertising Adapting to social media and digital platforms while maintaining live experience integrity Yvonne McNair brings a wealth of experience from her work with iconic artists like Prince and major brands including BET, NBC, and Google. With two Emmy nominations to her credit, she shares her approach to creating events that leave lasting impressions and offers practical advice for event professionals looking to integrate surprise and delight elements regardless of budget size. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify . Instructions on how to do this are here .