Greatest Hits from 2024: Revolutionizing Events with the Community-First Approach

Episode notes

For additional resources for #eventprofs visit This holiday season we’re reviving some of our best episodes from 2024! In this episode, Matthew interviews Liz Lathan, co-founder and CMO of The Community Factory. Join them as they discuss: The Community as a Service (CaaS) model and its impact on business events Strategies for integrating content delivery with community building The evolution of keynote presentations in modern events The Return on Emotion (ROE) framework Liz Lathan brings over two decades of experience in event marketing and community building, offering valuable insights for both seasoned professionals and newcomers to the industry. She shares practical advice for creating events that foster authentic human connections while maintaining business objectives. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify .