Global Trade Tensions: Is the Event Industry in Crisis?

Episode notes

For additional resources for #eventprofs visit How are rising tariffs, trade wars, and global tensions shaping the future of the event industry? In this episode of Production Value Matters , host Matthew Byrne sits down with industry experts Nick Borelli and Evan Babins to break down how shifting trade policies and geopolitical uncertainty are impacting live events, conferences, and experiential marketing. Join them as they discuss: The contrasting market impacts across different sectors of the events industry How association events versus corporate events are experiencing different realities The debate over virtual events' role in the current climate Why events focused on belonging and participation can bridge social divides Strategies for event professionals to navigate uncertainty The potential shift of events to more stable markets The importance of in-person connections in an increasingly isolated world Whether you're an event planner, producer, or brand strategist, this conversation offers actionable insights on navigating market disruptions, adjusting event budgets, and leveraging events to foster connection in turbulent times.