From WOW to ROI: How To Create Events That Mean Business with Isabelle Camp

Episode notes

In this episode of Production Value Matters , host Matthew Byrne is joined by Isabelle Camp, Global Head of Events at Cohere, to break down what it really takes to design events that deliver measurable business impact. From strategic planning to post-event automation, Isabelle shares the systems, team alignment strategies, and data practices that transform events into revenue engines. Whether you’re navigating disconnects between sales and marketing or looking to move beyond vanity metrics, this episode offers a playbook for event pros who want real pipeline results in today’s B2B landscape. You’ll also hear why creative experiences still matter, how to avoid cookie-cutter formats, and what metrics actually move the needle when it comes to pipeline influence.