Event Industry Advocacy: Wendy Porter on Creating Impact Beyond the Stage

Episode notes

For additional resources for #eventprofs visit In this episode of Production Value Matters, host Matthew Byrne is joined by Wendy Porter, founder and chief events officer at Wendy Porter Events. Join them as they discuss: Wendy's journey from acquisition marketing manager to founding her own event agency The importance of the "cranberry thread" - creating continuity in events through detailed planning Advocacy work with the Live Events Coalition to secure industry recognition The challenge of securing NAICS codes to unify the trillion-dollar events industry Future industry trends including smaller, more curated experiences Wendy Porter brings over 23 years of experience in the events industry and has been recognized as one of EventEx's 100 most influential people in the US events industry. As vice chair of government affairs with the Live Events Coalition, she's been instrumental in advancing representation for the live events industry at the federal level, including lobbying over 100 members of Congress during the pandemic to secure critical relief for the industry. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify .