Elevating Business Events: Insights on Live Entertainment with Sarah James of Live Nation

Episode notes

In this episode of Production Value Matters, host Matthew Byrne is joined by Sarah James, Director of Sales for Live Nation Special Events in Austin and San Antonio. Sarah, with her extensive background in the hospitality and events industry, offers a wealth of knowledge on incorporating live entertainment into business events. Join them as they discuss: Sarah's journey from hotel catering to Live Nation events Trends in live entertainment for corporate events Strategies for aligning entertainment with event objectives Navigating the challenges of booking top-tier talent Measuring ROI for live entertainment at business events The future of live entertainment in the corporate world Sarah James brings a unique perspective, having transitioned from the hotel industry to the world of live entertainment. She shares practical advice for event planners at all levels, from those just starting to work with local bands to those looking to book major acts for large-scale corporate events. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify , Instructions on how to do this are here .