Data-Driven Community Building: Laura Kaiden on Crafting Impactful Events

Episode notes

In this episode of Production Value Matters, host Matthew Byrne is joined by Laura Kaiden, Senior Manager of Events at Classy.org. Join them as they discuss: Laura's accidental journey into event marketing and her passion for data-driven experiences The unique aspects of creating events for the social sector at Classy.org Strategies for designing community-centric events that are educational, supportive, and celebratory The importance of personalization and attention to detail in event planning Challenges in large-scale event planning and strategies for overcoming them The future of event marketing, including the potential role of AI in personalizing experiences Laura Kaiden brings a wealth of knowledge from her diverse background in event planning, venue management, and field marketing. She offers candid insights into the challenges and rewards of creating impactful community experiences, with a particular focus on serving the social sector through Classy.org's events. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify . Instructions on how to do this are here .