Coca-Cola, Salesforce, and HubSpot: The AI Event Strategies Behind Their Big Event Wins

Episode notes

For additional resources for #eventprofs visit In this episode of Production Value Matters, host Matthew Byrne tackles a pressing question for marketing and event professionals: in a landscape dominated by AI-generated content, how do businesses break through the noise and build authentic connections with their audiences? You’ll learn: The current state of AI in content creation Why audiences are becoming numb to AI-generated marketing How live events create trust and memorable experiences Case studies of major brands successfully blending AI with in-person experiences Practical strategies for incorporating live experiences into your marketing plan Matthew explores why trade shows, conferences, networking events, and experiential marketing activations are becoming strategic necessities in a world oversaturated with digital noise. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify . Instructions on how to do this are here .