
Boosting Customer Engagement through Event Promotions with Alex Grist of Express Flooring
Production Value Matters: The Business Event Podcast · 2024-06-18 · 26 min
Episode notes
In this episode of Production Value Matters, host Matthew Byrne is joined by Alex Grist, the Director of Events at Express Flooring. Join them as they discuss: The importance of brand consistency at exhibitions Adapting to changing market dynamics The growth of live events since the pandemic Building a successful event strategy And much more! Alex Grist is the Director of Events at Express Flooring, the largest provider of carpet, tile, laminate, hardwood, vinyl, and stone flooring in Arizona. Alex oversees all Field Marketing Managers + Brand Ambassador teams in current territories and expansion markets. Before working at Express Flooring, she was Regional Events Manager for Axiom Solutions and Champion Windows and Home Exteriors. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify . Instructions on how to do this are here .