The B2B Podcast Index
Product Thinking

Episode 231: Laying the Groundwork for Startup Success with Julia Austin

Product Thinking · 2025-07-09 · 49 min

Episode notes

In this episode, Melissa Perri is joined by Julia Austin, Author, Lecturer at Harvard Business School, and Founder of Good For Her, to discuss the essentials of building a strong startup foundation. They delve into the importance of understanding your customer and the problem you’re solving, the dynamics of co-founder relationships, and transitioning to outcome-based roadmaps. Julia shares insights on how AI can play a role in product development and gives advice for first-time product managers in startups. Julia emphasizes the need for founders to focus on financial and legal aspects, often overlooked in the excitement of building a product. The conversation offers valuable advice for product managers and founders aiming to build sustainable and successful startups. Want to gain insights into building a strong foundation for your startup and the role of product managers? Listen to the full episode for practical tips and strategies from Julia's extensive experience.

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