593: Building a customer-centric product culture at Komatsu – with Paul Krug
Product Mastery Now for Product Managers, Leaders, and Innovators · 2026-05-25 · 37 min
Episode notes
Go where your customers work to understand their needs TLDR This episode of Product Mastery Now features Paul Krug, Senior Product Manager at Komatsu, discussing the role of culture in product management. We explore how to foster a collaborative team environment, get customer insights, and navigate organizational challenges to deliver products customers love. Introduction Today, we are exploring Product Management Culture. It is the most vital and often the most frustrating part of our work, because when the culture fails, it is likely the product eventually follows. This is applicable to all product innovation, but for context, I just toured Komatsu, makers of mining and construction equipment, including the largest machines I have stood next to. Our guest is Paul Krug. He is a Senior Product Manager at Komatsu, where he manages the Mine Air Products portfolio. Paul has a proven track record of doubling sales through customer-centric redesign and brings a unique perspective from his years in both general management and engineering leadership.