588: Customer interviews that lead to actionable insights – with Amy Meginnes

Episode notes

Step-by-step methodology for customer discovery - for product managers Watch on YouTube TLDR In this episode of Product Mastery Now, innovation strategist Amy Meginnes shares a step-by-step methodology for effective customer discovery. Learn how to target the right people, frame and ask effective questions, conduct interviews confidently, and turn conversations into actionable insights while avoiding common research pitfalls. Whether you’re a startup or an enterprise product manager, Amy’s tips help you deeply understand customer needs so you can build products that truly resonate. Introduction Your next breakthrough product idea isn't hiding in a competitor analysis report. It’s sitting in the head of a customer who doesn't even know how to ask for it yet. But how do we reliably get that information? You've been there: You build a feature based on what customers said they wanted, only to launch it and see it not used. It's hard to talk with customers in a way that extracts actionable truth from them, but this discussion will change that. In this episode, you will get a step-by-step methodology for customer discovery.