The B2B Podcast Index
Product Mastery Now for Product Managers, Leaders, and Innovators

587: Reject this limiting belief to stay creative in an age of AI – with James Taylor

Product Mastery Now for Product Managers, Leaders, and Innovators · 2026-04-13 · 20 min

Episode notes

A five-step creative process for product innovation Watch on YouTube TLDR In this episode of Product Mastery Now, I'm interviewing James Taylor, author of SuperCreativity: Accelerating Innovation in the Age of Artificial Intelligence . We dissect the myth of the lone genius in product management, discuss tools for developing creativity, explore the essentials of team and AI collaboration. Our conversation covers how environment and process impact innovation, practical applications of AI in creative work, and how organizations can foster a culture for successful AI adoption. Introduction I tell my first-year graduate students who are studying innovation that the lone-wolf innovator doesn't exist—instead, it takes a team. But is that changing? Today, we are tackling SuperCreativity and human-machine collaboration. Many of us look at innovators and feel we lack a similar natural spark. We face constant pressure to build better products and scale our abilities, but when we sit down to work, we hit a wall. In this episode, you'll learn about a framework to develop your own SuperCreativity.

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