583: Translating Mark Rober’s YouTube videos into a global product business – with Rachele Harmuth

Episode notes

Building products to teach kids to love science and embrace failure Watch on YouTube TLDR I'm interviewing Rachele Harmuth, Chief Product Officer at CrunchLabs, to discuss scaling a beloved STEM brand from viral YouTube content to hands-on products, classroom curriculum, and partnerships with platforms like Netflix. Rachele Harmuth shares her journey from toy design to product leadership and how CrunchLabs manages collaboration between content and product teams. She shares lessons learned on operationalizing brand values during high-growth expansion and the importance of building resilient creators who embrace failure. This episode is packed with actionable insights for product managers aiming to balance innovation with brand consistency. Introduction Mark Rober has 73 million YouTube subscribers watching him build glitter bombs and squirrel obstacle courses. But how do you turn that content into products that actually ship to millions of customers—and then scale that into retail stores worldwide? That's the challenge facing today's guest.