581: From country to billionaire – Taylor Swift’s product management masterclass – with Mike Hyzy
Product Mastery Now for Product Managers, Leaders, and Innovators · 2026-03-02 · 20 min
Episode notes
Is Taylor Swift the best product strategist of our generation? Watch on YouTube TLDR This episode features Mike Hyzy, VP of Strategy and Innovation at CGI, breaking down how Taylor Swift’s approach to music and branding mirrors world-class product strategy. From testing new markets to managing an interconnected product portfolio, Swift’s business acumen offers valuable lessons for product managers seeking to build innovative, loyal brands. Mike shares the Swift Product Playbook and tips for product managers to apply these tactics in their own work. Introduction Think Taylor Swift is just a pop star? Think again. Our guest is Mike Hyzy, Vice President of Strategy and Innovation at CGI, and he's about to show us how Swift has mastered product strategy better than most Fortune 500 companies. From her initial country music launch to her record-breaking Eras Tour, Swift has executed portfolio management, strategic pivots, and customer loyalty programs that rival the best product organizations in the world. Mike will show us the product playbook she used and that you can also use to make your next product or brand a fan favorite.