574: The 4D innovation process used to commercialize nanobubble technology – with 2025 Outstanding Corporate Innovator winner
Product Mastery Now for Product Managers, Leaders, and Innovators · 2026-01-12 · 38 min
Episode notes
A product manager at Moleaer on science-driven product innovation Watch on YouTube TLDR In this episode of Product Mastery Now, I'm interviewing Christian Ference, Global Product Manager at Moleaer, about the company’s groundbreaking work with nanobubble technology. Moleaer's innovative approach earned them the PDMA Outstanding Corporate Innovator Award, and Christian Ference shares how they’ve commercialized science-fiction sounding concepts for real-world impact, scaling the technology across industries from aquaculture to surface water remediation and even spas like Jacuzzi. The discussion dives into their 4D innovation process (Discovery, Definition, Develop, Demonstrate/Deploy), the messiness of innovation, and the importance of matching emerging science to customer needs. Introduction Your organization might be killing breakthrough products before they're born. Most breakthrough ideas never see the light of day. However, that is not true for the case study we'll examine in this episode. We'll explore how to build an innovation engine that turns science fiction-sounding ideas into market winning products with Christian Ference from Moleaer.