552: Building smarter AI-driven products customers love – with Juanjo Duran
Product Mastery Now for Product Managers, Leaders, and Innovators · 2025-08-11 · 19 min
Episode notes
How product managers can build customer-centric AI products Watch on YouTube TLDR Juanjo Duran, Chief Product Officer & Chief Marketing Officer at Exoticca, joins Product Mastery Now to share how to create AI-powered product features customers actually love, not just features that sound impressive. Drawing on 25+ years in diverse leadership roles, Juanjo discusses leveraging customer obsession, data-driven decisions, and practical frameworks to balance innovation with execution. Learn how to embed AI across teams, structure innovation projects, and use the customer journey—from inspiration through to objection handling—as your roadmap for building differentiated products that deliver real value. Introduction Picture this: You're a product leader trying to build AI features that customers actually use, not just technology that sounds impressive in board meetings. You're scaling your product organization while maintaining innovation momentum. And you're doing all this in an industry where the stakes for getting it wrong are high. We are discussing building smarter products that integrate AI that customers actually want.