551: Make innovation work using ISO 56001 – with Magnus Karlsson, PhD
Product Mastery Now for Product Managers, Leaders, and Innovators · 2025-07-28 · 39 min
Episode notes
Why product managers need a systematic framework to de-risk innovation Watch on YouTube TLDR This episode dives deep into the new ISO 56001 standard for innovation management with Dr. Magnus Karlsson, a global leader in the field and a key contributor to the standard. Learn why systematic innovation matters, how ISO 56001 can help organizations move beyond ad hoc creativity to reliable business results, and what practical steps product managers and leaders can take to build innovation capabilities—plus resources for making the standard actionable in your organization. Introduction Are your innovation efforts consistently delivering results, or do they feel more like a series of random experiments? We're diving into systematic innovation management with one of the foremost experts in the field. This isn't just about being more creative - it's about transforming how your organization turns ideas into market success, reliably and repeatedly. Every product leader faces the challenge of delivering value that drives business growth while managing risk. Without a systematic approach, you're essentially gambling with your innovation resources.