550: Why most product launches fail and how to ensure yours succeeds – with Rebecca Shaddix
Product Mastery Now for Product Managers, Leaders, and Innovators · 2025-07-21 · 43 min
Episode notes
How product managers can master go-to-market strategies Watch on YouTube TLDR Most product launches fail not because the product is flawed, but because the launch strategy misses the mark. In this episode, product marketing expert Rebecca Shaddix shares a blueprint for go-to-market strategies that drive real impact. Discover why product and marketing must build launch plans together, how to create alignment through ongoing collaboration, and the pillars of an effective go-to-market framework, even in large or siloed organizations. Plus, learn why defining acceptable mistakes can spur faster, safer innovation, and how internal enablement and the Rolling Thunder launch approach create momentum that lasts. Introduction Let's say you've built an incredible product. Your engineering team delivered exactly what you envisioned. The stakeholders are excited and you are feeling good. But guess what, 95% of product launches fail not because the product isn't good enough, but because it wasn't brought to market effectively. Let's help with that by discussing the steps for creating go-to-market strategies that actually work.