549: Mastering product innovation, based on 60 years of design insights – with Scot & Walter Herbst
Product Mastery Now for Product Managers, Leaders, and Innovators · 2025-07-14 · 42 min
Episode notes
A product management methodology that guarantees market success Watch on YouTube TLDR This episode is a deep dive into practical product innovation with Walter and Scott Herbst—a legendary father-son duo boasting over 230 patents and decades of product success. They share their proven, data-driven methodology, pivot stories, and the importance of truly understanding customer problems. Listeners learn how to avoid common innovation pitfalls, leverage multiple solution paths, and set themselves up for product success, whether they’re in a Fortune 100 or a startup. Introduction How does product innovation really work? This episode is a master class in the art and science of product innovation with two masters of the craft – a father and son duo who together hold over 230 patents and have shaped products you likely use every day. Innovation isn't a buzzword for our guests – it's the family business spanning three generations. For product managers feeling the constant pressure to create the next big thing while managing stakeholders, resources, and market realities, you'll learn how creative ideas become commercial successes.