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537: Step-by-step community engagement for your product – with Jake McKee
Product Mastery Now for Product Managers, Leaders, and Innovators · 2025-04-28 · 40 min
Episode notes
How LEGO built a passionate community that drives product growth Watch on YouTube TLDR Community-driven product development transformed LEGO from near-bankruptcy to industry leadership by engaging adult fans and positioning LEGO as a creative medium. This approach creates authentic relationships with customers who become collaborators, advocates, and co-creators for your products, ultimately driving innovation and business results.