174 - Turning Crises into Coverage: The Role of Artificial Intelligence in Modern Public Relations with Craig Harris

Episode notes

In this episode of Product Led Growth Leaders, host Thomas Watkins interviews Craig Harris, Founder and CEO of Lookatmedia. They explore how AI is transforming public relations, making effective media outreach accessible to organizations of all sizes. Craig explains the challenges of traditional PR, the importance of ethical AI, and how Lookatmedia’s platform personalizes press releases and streamlines crisis management. The conversation also covers Craig’s career journey, the value of meaningful work, and the platform’s mission to democratize PR and empower positive, impactful storytelling in today’s fast-changing media landscape. Learn more about Craig's work HERE .