157 - AI in B2B: The Game-Changer Behind Smarter Marketing Strategies with Loreta Today's Loreta Tarozaite

Episode notes

Your host, Thomas Watkins, talks with the Fractional B2B Chief of Staff and CMO at Loreta Today, Loreta Tarozaite. Loreta discusses the challenges B2B companies face when integrating AI, emphasizing the need for strong foundations in people, processes, and presence before adopting new technologies. She shares practical strategies for AI adoption, content marketing, and organizational growth, highlighting the importance of human creativity and thoughtful change management. Learn more about Loreta's work HERE .