153 - Revolutionizing Frontline Sales: Turning Order Takers into Revenue Makers with Frontline Performance Group's Geoffrey Toffetti
Product Led Growth Leaders · 2025-10-22 · 18 min
Episode notes
Your host, Thomas Watkins, talks with the CEO at Frontline Performance Group, Geoffrey Toffetti. Geoffrey discusses how hotels and service businesses can boost revenue by empowering frontline employees—like front desk agents and servers—with the Engage SaaS platform. He explains how Engage uses AI-driven insights, goal tracking, and incentives to transform staff from order takers into service-based sales professionals. Geoffrey highlights the importance of natural, customer-focused upselling, and shares real-world results, including significant revenue growth and improved guest experiences, demonstrating the value of investing in frontline employee development. Learn more about Geoffrey's work HERE .