149 - Revolutionizing Podcast Advertising: A Guide for Creators and Brands with Acast's Milly Botes

Episode notes

Your host, Thomas Watkins, talks with the VP of Product at Acast, Milly Botes. Milly discusses the rapid growth of podcasting, the unique power of podcast advertising, and how Acast connects creators and advertisers worldwide. She explains Acast’s AI-driven tools that match advertisers with relevant podcasts, making advertising more accessible and effective. Milly explores challenges in podcast monetization, the importance of cross-platform presence, and the evolving creator economy. Learn more about Milly's work HERE .