143 - Breaking Barriers: How Integrated Data Improves Business Performance with Groflex's Eric Berkman

Episode notes

Your host, Thomas Watkins, talks with the CMO at Groflex, Eric Berkman. Eric shares his startup journey, discussing the challenges of founding Groflex and the evolution from a niche accounting tool to a broad operational intelligence platform. He discusses how Groflex integrates and analyzes data across business functions, moving beyond traditional dashboards to deliver predictive insights and actionable recommendations, making data-driven decision-making accessible for business leaders without technical expertise. Learn more about Eric's work HERE .