021 - How Distributed CNC Cuts 40% of Cabinetry Costs with Tino Go, Founder & CEO, Baru
Pitch, Build, Scale - Startup Founder Stories in the Age of AI · 2025-06-19 · 27 min
Episode notes
In this episode of Pitch, Build, Scale, we sit down with Tino Go, Founder & CEO of Baru, to explore how under-utilized CNC machines and screen-to-machine technology are creating a virtual, local factory network—slashing up to 40% of traditional supply-chain costs and unlocking limitless customization for cabinetry and furniture.What You’ll Learn- The story behind Baru’s pivot from finance to manufacturing innovation- How on-demand, localized production eliminates distribution, warehousing, and obsolescence expenses- Strategies for onboarding large clients like Google and building repeat-buyer networks among contractors- The role of CAD/CAM and generative AI in the future of digital manufacturing Subscribe for weekly episodes on scaling tech businesses Like if you’re ready to rethink your supply chain Comment your biggest production-cost challenge belowResourcesLearn more about Baru and explore custom cabinets: Get your tree growth consultation: Chapters00:00 Introduction to Baru and Tino Go02:09 The Journey from Finance to Cabinetry04:24 Proof of Concept with Google06:00 Current Operations and Market Position09:11 Customization and Unique Selling Proposition11:34 Technology…