From PPC to GEO: The New Growth Playbook for the Age of Automation w/ Tonya Berenson

Episode notes

Google Ads are losing power, and AI is taking over. In this episode, Alan Pentz and Tonya Berenson break down how automation is reshaping digital marketing: from the decline of PPC and the rise of Google’s Performance Max, to the emergence of Answer Engine Optimization (AEO/GEO) and AI-driven cold outreach. Learn why the future of marketing depends on community, owned channels, and creator thinking , and how to adapt before the algorithms decide for you. Highlights: • Why PPC and Meta ads are collapsing• The truth about Google’s Performance Max• How to optimize for ChatGPT & AI answers• Using Instantly + Clay for smart outbound• Building your own audience is the only way forward Perfect for founders, marketers, and growth leaders navigating the AI era. #AI #Marketing #Automation #OwnerRX #AlanPentz