OK25: How to Build a Profitable Outbound SDR Team: P&L Math, Headcount Decisions, and the 9-Month Payback Reality with Jay Glenn, Founder at Jay Glenn Agency

Episode notes

Grab the SDR P&L Calculator⁠⁠⁠ Ask: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (anonymous) Jay Glenn is the founder of Jay Glenn Agency, where he helps B2B companies build financially sustainable SDR programs. After witnessing mass SDR layoffs in 2022, Jay developed a suite of P&L calculators that have become essential tools for SDR leaders proving ROI to their executives. We discuss: - Why 2022 was the wake-up call for SDR financial accountability - The SDR P&L Calculator — walkthrough of inputs, outputs, and the 7.91x return benchmark - The $50K ACV threshold for sustainable SDR models (and why lower ACVs fail) - Customer lifecycle as the most underrated profit lever for SDR teams - When to hire SDRs vs.