OK15: 6 lessons from 2024 on Cold Outreach & Prospecting

Episode notes

⁠⁠⁠ Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Ask: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (anonymous) --- In this episode, I’m sharing my top 6 lessons from 2024 about cold outreach & prospecting (outbound): personalized mini websites, account-based messaging, cold calling, branded caller IDs, targeting early adopters, and competitor-aware messaging. These strategies can help you scale outbound and turn it into your #1 growth engine. --- When you're ready ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠‍ Want to work with me? Send me a DM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Connect with me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe on YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect on X ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Chapters: (00:00) Key Learnings from 2024 (01:31) Mini Websites (05:26) Account-Based Messaging (12:51) Cold Calling: Still King in 2024 (15:01) Branded Caller ID (16:58) Targeting Early Adopters (22:03) Competitor-Aware Messaging