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Outbound Kitchen - B2B Sales Podcast

[GREATEST HITS] 59. How to Use Video Prospecting to Improve Your LinkedIn Outreach Efficiency - Kayla Cytron-Thaler, Partnerships at Drata

Outbound Kitchen - B2B Sales Podcast · 2024-12-28 · 33 min

Episode notes

Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Ask: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (anonymous) --- 3 Things You'll Learn About Sending Prospecting Videos on LinkedIn to Improve Your Efficiency: What to include in your prospecting videos What to say in your video When to send a video ---- ⁠Here's one example of a video that Kayla uses, and you can start using now.⁠ ---- Join me in this episode as we dive into Kayla's strategies and techniques for booking meetings with prospecting videos on LinkedIn. Kayla Cytron-Thaler is a Partner Development Manager at Drata. Kayla's notable achievements on her journey include: Sending more than 5,000 prospecting videos Now sends around 200 per month at Drata Connect with Kayla on LinkedIn: ⁠ --- For more prospecting and sales development tips, join 3,712 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with me on LinkedIn: ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Chapters (00:00) Introduction and Background (00:58) Starting with Video Prospecting (01:53) Progression to Personalized Videos (03:20) Using LinkedIn for Video Prospecting (04:19) LinkedIn vs.

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