Leroy Hite: How Premium Pricing Built an Exit-Ready Brand

Episode notes

Leroy Hite Founded the World's First Luxury Firewood Company. Here's How Premium Pricing Shaped the Brand, the Customer Experience, and the Exit. (The Price and Value Journey, Episode 163) Leroy Hite joins host John Ray on The Price and Value Journey to share one of the most counterintuitive pricing stories you'll hear. Leroy founded Cutting […]