Always a Winger: People Person and Unapologetic Marketer with Amy Lewis (1/2)

Episode notes

Who knew leaving publishing might result in a career as a marketer in the tech industry? Amy Lewis was encouraged to pursue a role at Cisco by a career counselor who recognized her unique strengths. Now Amy refers to herself as an unapologetic marketer and a people person. On the soccer field and in her career, she is always a winger. She is focused more on the assist than scoring the goal. In episode 301, Amy shares her early career transition from publishing to marketing for Cisco. We’ll discuss what storytelling is and how it can be used with individuals or large groups of people and how product marketing is about finding connective tissue. Amy also weighs in on online marketing, why she enjoys it, and how she learned to communicate with executives. Listen closely to learn about the impact of having good mentors throughout a career.