Ep 56 | Porter Williams

Episode notes

In this episode of the podcast, Irina Cismas , Head of Marketing at Custify, sits down again with Porter Williams , Head of Customer Success at BrightHire. One year after his first appearance, Porter returns to share what has changed—from evolving their adoption framework to navigating BrightHire’s acquisition by Zoom. He offers a candid look at what it takes to build and scale a CS function in a fast-moving market, including how AI is reshaping adoption, why core usage is no longer enough, and what really stands in the way of CS automation.