The B2B Podcast Index
Mastering CS: Candid Leader Insights

Ep 40 | Glenn Debattista

Mastering CS: Candid Leader Insights · 2025-11-16 · 25 min

Episode notes

In this episode of the podcast, Irina Cismas , Head of Marketing at Custify, sits down with Glenn Debattista , COO at BetStarters. Glenn shares how his sportsbook trading background shaped his leadership style, how he scales B2B organizations, hires for attitude over ego, and builds trust-based teams that fuel growth. What You’ll Learn: ️ How a trading & risk-management mindset translates to CS leadership ️ Building and scaling lean, high-performing B2B teams ️ Balancing customer partnership with realistic timelines (and saying “no”) ️ Common scale-up challenges and how to mitigate them ️ Practical advice for stepping into senior CS/COO roles in iGaming ---- With Custify, you can: ️ automate daily tasks through Playbooks ️ build individual customer #HealthScores ️ create customer segments ️ improve your customer communication strategy ️ streamline your onboarding process ️ track customers’ journeys every step of the way ️ get a 360 view of their progress Want to do great things with your customer success initiative? Keep in touch with us below: ⁠⁠⁠⁠⁠⁠⁠ Custify Website ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ LinkedIn ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ Twitter ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ Facebook ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ Contact Us ⁠

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