What is MarTech?

Episode notes

In this episode of "MarTech Unravelled, my guest Odd Morten Sørensen tackles the age-old question "What is MarTech?" Odd is a Marketing Operations professional with 20 years of strategic and operational experience specializing in Marketing Technology, Automation and Operations. After several years on the customer side he has now gone back to consulting through his new agency PlayMOps . We tackled this topic from various angles including misconceptions that leaders have around MarTech, skill sets necessary to thrive, the technology ownership conundrum, marketing operations and key trends to take note of.