Digital Marketing: The lifeline for small businesses

Episode notes

Global Marketing Executive Nneka Keshi is our guest on this week's episode of the MarTech Unravelled Podcast. Our topic for the day was "Digital Marketing: The lifeline for small business." Small businesses account for over 70% of employment across the African continent making them an economic driving force, however several barriers stifle their growth. Nneka Keshi is a dynamic and accomplished Global Digital Marketing Executive with over 19 years of international experience in brand and digital marketing. As a thought leader in the industry, she has excelled in strategy, customer acquisition, omnichannel marketing, media planning, and business development. She has consistently demonstrated her ability to drive growth and innovation through marketing. Nneka's extensive experience cuts across the USA, Europe, Africa, and the Middle East. With experience working at global brands like Microsoft, L'Oreal to name a few.