Brand's Role in MarTech

Episode notes

In this week's episode we covered a somewhat misunderstood and sometimes overlooked area of MarTech. We covered "Brand's role in MarTech". This week's guest is a seasoned brand and story telling professional with over 15 years building transformative brand narratives and driving growth for businesses across Africa and the United States and is the former VP of Brand and Product Marketing at Cellulant, a Pan-African FinTech Company. Divine Muragijimana , Founder of Savoir Faire - a global marketing and branding consulting firm, started off by driving home the importance of branding in martech, emphasizing that a brand is the heartbeat of a business, encompassing purpose, mission, vision, values, and culture. We then tackled the issue on why investing in brand is sometimes given a back seat, the importance of localisation of storytelling gleaning from her vast experience building a fintech brand that spanned several countries, what trust as a key element in brand building looks like and the future of storytelling for differentiation.