Applying lean methodology to drive efficient and effective marketing

Episode notes

In this week's episode, Rutger Katz, Founder of Neon Triforce a boutique consultancy in the Netherlands , discussed the application of the Lean methodology in marketing. He begins by highlighting the three core components of this methodology: Purpose , Process , and People . Purpose involves building the right products and experiences , Process focuses on efficiency and eliminating waste , and People emphasizes team empowerment and realistic KPIs .