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MarTech Podcast ™ // Marketing + Technology = Business Growth

The biggest misconception CMOs have about what AI agents can actually replace today

MarTech Podcast ™ // Marketing + Technology = Business Growth · 2026-02-18 · 5 min

Episode notes

Most AI agents fail because companies lack proper data context and foundations. Ariel Kelman, President and CMO at Salesforce, explains why 95% of generative AI pilots don't deliver measurable business impact. He discusses Salesforce's trust-first approach with AgentForce, which has generated over $27 million in incremental pipeline and saved $100 million through automated customer support handling 77% of cases. See Privacy Policy at and California Privacy Notice at .

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