SIs & Vendors: Collaborate to reach the ecommerce middle market | Martalks Ep.5 w/ Chris Lemmer

Episode notes

40,000 ecommerce stores generating $10-15m annual revenue are running on WooCommerce. Off the back of an envelope, that’s a market worth half a trillion dollars. Some of these retailers want to take advantage of headless architecture, but in most cases, replatforming is not an option. Costs are either too high, or the scale of the undertaking too daunting. But where there’s adversity, there’s opportunity. We welcomed Chris Lemmer, co-founder and product manager at SwiftCom, a digital agency based in South Africa, to talk about how SIs and vendors can collaborate to access this market. Chris talked us through SwiftCom's Vue Storefront/WooCommerce integration, the value of marketing to technical leadership, and what agencies and vendors can learn from each other. You can listen here, or read our summary article on the Rosenstein Group website: Rosenstein Group: martech & ecommerce executive search Rosenstein Group is the only martech-specialist exectutive search firm. For over 20 years, we've been matching leadership talent in sales, marketing and customer success to pioneering startups in ecommerce, supply chain and sales enablement, and for digital agencies.