Scaling your startup during an investment slowdown

Episode notes

Reading the mainstream business press, you might think that tech companies are going begging in their pursuit of investment capital. But when you work in martech, there’s another story. There has undoubtedly been a slowdown in startup investments over the past 18 months. There is far less appetite for larger, cash-hungry businesses without the metrics to show near-term profitability. Instead, investors are looking to make smaller investments, far earlier in a business’s life cycle, in order to achieve strong ROI at lower risk. In this special episode of Martalks we assemble insights for martech leaders who are planning their pathway through the present economy, with some practical suggestions for how to secure their businesses’ ongoing success. We’ll look at: The types of companies most affected by the investment slowdown. While the investment ‘slowdown’ plays out amongst more mature scaleups in certain solution categories, early-stage firms, particularly those which propose to have a direct impact on companies’ profitability - are continuing to experience significant momentum.