Master data management unlocks the composable stack

Episode notes

Retailers’ visibility and control of their customer data – from customer experience to supply chain to back office – is now a crucial component of their commercial success. It’s enabled the direct-to-consumer (DTC) trend, increased brands’ ability to operate independently of marketplaces, and well-organized data is the foundational element in marketing personalization. As retailers’ ambitions became more complex over the last 10 years, many new vendors and agencies have sprung up in order to help brands navigate unchartered territory and take advantage of new solutions. In this podcast, Joshua Hudson of Pivotree, shares his insights from 20+years in the data ecommerce space, and explains the crucial role of mater data management and third-party data solutions in helping to unlock brands' true ecommerce potential.